SmartPay – Fintech app design
A modern fintech app with a secure, seamless, and user-friendly interface for digital banking.
Senior Account Manager: Olivia Finch, Ethan Ray
Art Director / Copywriter: Theo Burke
Creative Director: Ava Drexler
Art Buyer: Nina Ko, Sean Marks
Director: Iris Melo
Exec. Producer: Caden Rivers
DoP: Jonah Stern
Category:
UI/UX Design, Branding
Release date:
Mar 15, 2025
Client:
SmartPay
SmartPay, a next-gen fintech startup, needed a secure, user-friendly mobile app to provide seamless digital banking and payment services.
The Challenge:
With increasing security concerns and fintech competition, SmartPay needed an intuitive design that instilled trust while maintaining a seamless experience. They faced issues with complex onboarding, difficult navigation, and low conversion rates in their initial app beta.
The Solution:
We designed a sleek, high-contrast UI that prioritized accessibility and security. The onboarding process was streamlined to under 2 minutes, and we introduced biometric authentication, real-time transaction tracking, and AI-powered financial insights. The use of micro-interactions and smooth animations improved engagement.
The Result:
After the redesign, SmartPay saw a 40% increase in app downloads, a 50% improvement in transaction speed, and an 80% onboarding completion rate. The refined fintech UX boosted user trust and positioned SmartPay as a leader in digital payments.
